Having an online presence, whether as an individual or a company, is essential if you want to make money online. There are two ways of achieving this – building your own or buying one that already been built.

Building your own website is not as difficult as you may think it to be, and there are plenty of free online guides around to help you do so, but it will take up a fair amount of your time. In addition to the actual designing and coding of the website, you will also need to write the content for it, and get it ranking well in the various search engines. On the plus side, it can de done very cheaply, if you do all of the work yourself, then your total outlay could be as low as just $20, which is the cost of buying a domain name and hosting your website on a server for a year.

However, if you do not have the time to go through the self-build process, or if you have some spare cash available, then buying a pre-made, and already performing website, might be the best option for you. If you go down this route, as well as saving yourself time, you will be in a position to start making money straight away, as you will already have the basics and, most importantly, a good flow of existing traffic, in place. That existing traffic can easily be built upon too, as the older a website is, the more trust and authority it has with the search engines, and the easier it will be attain high search engine rankings for a variety of keyword search terms.

Buying an established website is easy enough, as there are a number of online auction websites that cater specifically for the purpose. On them, you can find hundreds of websites for sale, on every topic imaginable. Whatever budget you have, and whichever niche you are looking to target, you will be sure to find just what you want.

You need to keep a calm head though, and think with your head and not your heart. Remember that you want a website that makes you money, and not just one that looks nice. Therefore, ask the seller lots of questions, and ensure that you are 100% knowledgeable on at least the following information before making an offer…

-How much the website has been making on a monthly basis

-The monthly traffic statistics of the website

-How well the website ranks in each of the search engines

As for the price, websites generally sell at approximately 10 times their monthly income. For example, should you wish to purchase a website that earns $200 a month, the asking price would be around $2,000. This can normally be negotiated on though and, as sales are typically made in an auction setting, there are some real bargains to be had.

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