As an internet marketing beginner, searching for a method to begin making money online, you may want to consider “Cost Per Action” marketing. Done right, it is one of the simplest methods of affiliate marketing that is often overlooked because it has, for so long, been considered a mystery that only the so-called ‘big players’ knew all about. And that, to a degree, is true, because they have steered other internet marketers in the direction of clickbank product promotion to keep the truth to themselves.

Referred to as “CPA”, cost per action is a style of internet marketing that only needs consumers to take certain actions, such as filling in a form, signing up for a free trial of a product or asking for a free sample. Sometimes it requires that the visitor try a new product or service by making only a small purchase or paying for just the shipping.

What it means is that you, as offer promoter, get paid for the “actions” taken by the traffic you steer to advertisers. As a basic example, let’s say a company wants to test the consumer feedback on a new product line that they are introducing. They create an offer where they agree to pay $1.50 for each person who submits their e-mail address and zip code ” your job is simply to direct traffic to that site and then collect $1.50 for each person who opts in.

$1.75 may not seem like a lot and this is a fairly standard rate for this type of offer, but because it does not require much of the visitor they are more likely to take action and the dollars soon mount up. Some offers may pay as much as $37 for an opt-in, but these higher payout offers usually require a lot more information from the visitor or ask for a small upfront payment that may be more difficult to get the visitor to do.

In essence you, as a CPA marketer, are really a traffic broker: You buy traffic on one end, send it to an offer page and get paid based on how well it converts. Sounds so simple, doesn’t it? It can be easy, but it generally isn’t.

You see, because of it’s high profitability, CPA marketing is also highly competitive, especially for the beginner. Competing with other affiliates making $500-$1000 a day, right through to super affiliates making up to $100k a day, can be challenging when you’re just trying to get started and unfortunately many beginners get frustrated and give up when they realise this type of marketing can be difficult and expensive. CPA marketing, done right can be and is, all that the sales letters say it can be. You can make those big dollars if you know what you’re doing you just need to do your homework first if you want to succeed with this type of internet marketing.

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