Making a website is not all that much of a challenge. Really, anyone can build a website and put it online; the challenge is to get people to visit – and if you want to get your visitors to make a purchase or make some other sort of action, you need to familiarize yourself with the methods which can be used to influence consumer behavior online. There are a number of things which you can use to drive targeted traffic to your site using Web 2.0 platforms. Since quite a few of these are things you can start doing almost immediately, let’s get started.