Creating your own info products, such as ebooks, is a great way to get started with making money online. Many people have already realized this and are having success with it, but it is not too late for you to get involved too; actually, far from it, as it is still a developing market.

It is as simple as writing a comprehensive resource on a topic that you know about, or paying someone to do this for you. People always need quality information and are always willing to pay for it. The quality of the product itself can only get you so far though, as the name you give to it is vitally important too.

By coming up with the perfect name for your product, people will remember it, and the more the name sticks in their mind, the more chance there is of them buying it. Choose the wrong name, and you are sure to see a decrease is sales.

Just look at the example set by the biggest consumer companies in the world (Nike, Coca-Cola, McDonalds, etc.) is you are still not convinced. They have whole teams dedicated to the task of coming up with names for their new products.

When I was younger, I was of the opinion that Kleenex wasn’t the name of a brand of tissues, but was rather the name of the product in general. It was the same situation with Colgate. I assumed that Colgate was another name for toothpaste, not that it was just a brand of toothpaste.

It was only in my teens that I realized that Colgate was a brand, and not the actual toothpaste name, and by that time I had so gotten used to it that I still call toothpaste Colgate and still buy it over other brands.

And, this isn’t just a case of me not being smart, hundreds of thousands of people have done, or still do, the same thing. How much impact do you think this has on the sales and profits of these well-branded companies? The right name can be really really powerful!

Also, try to choose a name that conveys a benefit. Even if it is not in proper English when people read it, the benefit should be perceived.

Using Kleenex as an example again, it is no coincidence that the first part of the name sounds like “clean”. It’s psychological. Whenever you hear the wold Kleenex, you think of being clean. This has no doubt contributed towards their success.

Another important secret: it is a proven fact that people like names with two letters that are the same. I told you about Coca-Cola before; the two parts of the name start with a C. It’s powerful.

So, to confirm, this is what you need to bear in mind when coming up with a name for your product…

1) Add a meaning or benefit to your info product name

2) Choose two words which start with the same letter

Therefore, whether it is an ebook, a package including CD & audio, or a simple newsletter, you need to spend a lot of time before choosing the definitive name. Your success depends on it!

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