Twitter is the fastest growing social networking site on the Internet, and is a very popular subject within Internet marketing circles. Despite the opinions of many online marketers, who dismiss Twitter as nothing but a waste of time, it has proven to be a useful tool in the marketer’s toolbox for driving traffic and networking with fellow marketers, or people with similar interests.

The first step to taking advantage of the benefits that it offers is to follow, and be followed, by those with the same interests as you. Don’t limit yourself to just those people who you actually know, anyone who operates in the same niche or niches as you is an option.

Once you have a decent number of followers, it’s time to start tweeting. When you tweet, it shouldn’t be about yourself, but about others. Keep away from tweeting about what you ate for breakfast and what you’ll be watching on TV later; the fact is that others don’t care about this and you will soon annoy people if you take this approach to tweeting. Each and every one of your tweets should provide value to your followers (some, if not all of them), and that means they need to be telling them something useful that they probably don’t already know.

There are also a plethora of tools on the Internet that integrate with Twitter to provide greater functionality and options. These tools can be used to automate tasks which you may find are taking up too much of your time. Be wary of automating too much though as the whole point of Twitter is that it is a ’social’ site, and the parts of it you automate the less interaction you have with other Twitter users. Still, there are some great tools out there, the best of which you can find by simply searching for ‘twitter tools’ on a search engine.

As well as simply sending information out to your followers, Twitter is great for building new contacts by getting involved in conversations and answering others questions. If someone makes an interesting tweet, then tweet back that you found their tweet helpful and maybe add something to what they originally tweeted. Or, if someone tweets about something that you don’t know about that, then tweet back to ask them for more details on it.

Basically, the more times you tweet and interact, the more trust and respect will be built. Then, once others see that you are an active and valuable Twitter user, they will start interacting with you too, and a viral networking effect results. The consequence being that once you have built a small network on Twitter, and are an active user, your follower base will start to grow significantly without any specific additional efforts by you.

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